The Folly Pier was built in 1931, leading to the opening of restaurants and stores that served an influx of seasonal visitors. Throughout the ‘20s, Folly’s investors and boosters worked to improve the road from Charleston and the thoroughfares on the island itself. It was in the mid-‘20s that the avenues Atlantic, Arctic, Ashley, Erie, Cooper, Hudson, Huron, and Indian were cut and given their names.
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